ChrisNotes

SEO and PPC

I took a lot of notes today at a seminar put on by Harry Brooks with Network Solutions.  You can read where he blogs on online marketing.  What a killer seminar, well worth the $120 I paid.  Room was packed, too.  

Main notes:

1. Build Content (duh)
2. Optimize your site for Google, Yahoo and MSN search engines.  This is the easy part.  Get SEO for Dummies, if you don't know how.  Or, better yet, outsource it to professionals.
3. Aggressively build back links from reputable sites with relevant content.
4. Launch your PPC campaign.
5. Test everything.
6. Repeat often and forever.

I would give this 5 out of 5 stars for content, delivery, relevance, interest, expertise and value.  Harry wasn't that funny, but he didnt' have time.  Lot of info packed into 4 hour session. 

Spirituality Consciousness: Eight Principles

Seems like every day a lesson arrives just in time to lead me down the correct path.  Here are notes on the movie Eight Irresistable Principles of Fun .

1. Get Focused:  Stop hiding who you really are.  (What do you stand for?)
2. Get Focused:  Be incredibly selfish.  (Stay hungry for what is important to you!)
3. Be Creative:  Stop following the rules. (self explanitory)
4. Be Creative: Start scaring yourself. (Explore the edges)
5. Use Wisdom:  Stop taking yourself so seriously.  (This too shall pass)
6. Use Wisdom:  Get rid of the crap.  (Includes: stuff, habits, memories, attitudes, people)
7. Act Now!:  Stop being Busy.  (Busy is seductive)
8. Act Now!:  Start something.  (No permission required)

 ChrisNote:  What would you do differently if money were no object? 

Rugby

I've been involved with Rugby for twenty-five years now as a player, a referee, a coach, and an old boy.  There is something about the game that lifts it above a sport, it's a bloody religion, as my college coach said. 

I've coached high school boys and seen them get the love for the game where I know they will play for the rest of their lives.  Their parents came up to me and said, "Thank you for giving 'Junior' a chance to play.  He's never played an organized sport before... he loves it... we are so proud of him."  It only takes a couple of those to cement one's committment.

Now comes a Rugby Documentary that is trying to get the attention of US movie execs.  Have a look. 

My Ideal Job

Met with a friend for breakfast Tuesday and he reminded me of an email I sent out when I was looking for a job after I sold my company in 2005.  I didn't get any offers, so I am having to create this job for myself. 

I strayed a little from this, now is time to get back on track.  Thanks, Charlie.

Ideal Job

1. $1MM per year income potential
2. Builds equity
3. Recurring revenue
4. Steady flow of new customers
5. Uses my Unique Ability
6. No travel required
7. Low overhead
8. Few employees to manage
9. Easy and Fun
10. Able to take 3 consecutive weeks vacation
11. Able to take 150 Free Days
12. 24 x 7 accessibility NOT required
13. Paid for results not effort
14. Recession proof
15. Able to work from anywhere
16. Low capital requirements
17. Experience based, not commodity sales
18. First class in all respects
19. No boss
20. The rest is flexible...

1. $1MM per year income potential
2. Builds equity
3. Recurring revenue
4. Steady flow of new customers
5. Uses my Unique Ability
6. No travel required
7. Low overhead
8. Few employees to manage
9. Easy and Fun
10. Able to take 3 consecutive weeks vacation
11. Able to take 150 Free Days
12. 24 x 7 accessibility NOT required
13. Paid for results not effort
14. Recession proof
15. Able to work from anywhere
16. Low capital requirements
17. Experience based, not commodity sales
18. First class in all respects
19. No boss
20. The rest is flexible...

Law of Polarity

I am beginning to love the Law of Polarity.  The line between Success and Failure is as narrow as a razor's edge.  Every issue has two sides to it, like a coin, you just can't see both sides at once.  What side are you focusing on?

It is all right there- you just have to flip the switch.  Change the current from Negative to Positive. 

Came across this early today.  Dustin Hillis, the world's next sales Guru (Chris Notes it First), writes on Success Starts Now Blog about the RAFT he swims to when the current gets strong.   

Focus on what you can control; do not worry about what you cannot control.  Out of your power: death, flat tire, rain, cancelled appointment, etc.  Under your power:  hours you work, calls you make, your attitude.  How do you do it?  You need a tool, a touchstone, that icon is a RAFT.

R ealize an event is occurring
A ccept the situation
F ocus on the controllable (hours, calls, and attitude)
T ransform the negative emotion into positive momentum

Recall when adversity showed up at your door and you ignored it and went on to have your best day, week, month, or baked your best batch of cookies ever.  Reverse the polarity, keep charged, harness the flow, get amped up.  <ok analogy stretched enough already>

Chris Speaking on Business Exit Planning - Apr 24th

Time for someone to take notes on ME for a change!

I am speaking on Business Exit Planning this Friday, Apr 24th at Tower Club Breakfast.  Networking begins at 7:15am; presentation at 8:00; over by 8:30am.

You are invited. http://ping.fm/gitmF

Topics Include:

The most common objectives of business owners want from an exit

How to know if you are psychologically prepared 
How to measure your financial readiness 
The five (5) most common exit strategies. 
The landscape of transaction service providers 
Business valuation basics and the range of valuations

The presentation will explain the process to create a written exit plan and what are the five critical components of such a plan.

We expect 75 people or so- should be a good networking event. 

Twitter, Facebook, LinkedIn, YouTube and now Oprah

Today Oprah Winfrey joined Twitter and did her whole show about it.  She really matters.  200,000 followers in the first day during a week where Larry King began tweeting and Ashton Kutcher raced CNN (and won) to become the first Twit to have 1,000,000 followers.  How did he do it?  He put a video on YouTube, of course.

Last night, I went to a party with 100+ of my high school friends.  It reminded me of my senior year... nobody knew me, looked right through me... <oops, that was a quote from song Adam sang on AI>  Think how fast this is coming.  Not too long ago, a guy in NYC invited his whole Facebook to meet him at a pub.  One person showed up. 

Last night's gig was organized by one woman who picked a date, made an event on FB and invited the kids she found on FB and encouraged the rest of us to do the same.  This would not have happened a year ago.  I bet that out of the 100 people there last night, fewer thatn 10 were on FB a year ago.

Now, Oprah.  The twitter phenomenon was already way past critical mass.  Now the chain reaction will be accelerated.  Lots of people don't get Twitter.  They better get it fast. 

Keep it Real

Inspired by a Tom Peters blog on dealing with recessionary times:

Master your emotions
Do more.
Bring your good attitude.
Don't spend a lot of energy trying to figure it out.
Don't long for the good old days.
Be grateful.
Watch American Idol. 
Shrug off your losses.
Trust and believe.
Losses are like water off the duck's back. 
Stay in motion.
Breathe.
Work a Sunday crossword.
Avoid negative people at all costs.
Don't make all your decisions based on money.
Say "Please" and "Thank you."
Think.
Reconnect with people on Facebook. 
Go fishing.
Stop striving.
Take better care of yourself.
Practice yoga.
Be the lamplighter.  Bring good cheer to the people you meet.
Simplify.
Be considerate and kind.
Drink lots of water.
Plan and prepare for your future. 
Sleep well. 
Listen to jazz or classical music.
Be open to other ideas.

Doesn't it all come down to being aware of your Beliefs, Perceptions, Emotions and Fears?

Listen to Sidney Freedman's last words on M*A*S*H:  "Ladies and gentlemen, take my advice, pull down your pants and slide on the ice."

Tony Hsieh CEO Zappos.com

I heard Tony Shieh tell the Zappos company story.  How does a company sell shoes online at a premium price when you can go down to the store and try them on and pay less?  Here's how:

They have their 800 number on every page of their website.  They want you to call.  No call times, no scripts, their customer service people do not try to upsell you.  They offer free shipping both ways and a 365 day return policy. They do not drop ship; they warehouse everything they sell.  They do not optimize the warehouse for efficiency; it is optimized for speed of shipping.

They hire slowly and fire quickly.  If you don't fit the company culture, you don't get a job.  In fact, at the end of orientation and training, they offer you $2,000 to QUIT!  They know that new hires that take the money and leave are a good deal for the company.  Because those who don't quit really buy in to the culture.  The Zappos brand is their culture.

Tony says that is important is that having employees' values in line with company values is more important than the company values themselves.  How to establish a brand and a culture:

AmyK Hutchens speaks at Vistage meeting

Notes from AmyK's presentation.  www.amyk.com

Good thinking comes from asking yourself good questions.  Three levels of thinking (that matter):

1. Reflection- What happened? Who did? Were was? How did?
2. Evaluation- What would? Who would? Why would? How would?
3. Prediction- What might? Who might? Why might? How might?

A model for thinking about emotional response to events "CT-Far":

Circumstances - what happened
Thought - how did I perceive? / What was I thinking?
Feeling - how did this make me feel?
Action - what did I do?
Result- what came of this?

It is not what happens, it is how we react to it. Thoughts -> Feelings -> Actions -> Results

Which is it?  Do your thoughts control your actions or your actions control your thoughts?  AmyK says thoughts, others disagree:

"Weak is he who permits his thoughts to control his actions; strong is he who forces his actions to control his thoughts" - Og Mandino

“I don't sing because I'm happy; I'm happy because I sing.” - William James